Four main themesWe pursue a variety of activities under the Fundamental CSR Policy of the PARCO Group, anchored by four main themes—next-generation human resources, culture, local communities, and the environment.
The next generation (Supporting next-generation human resources)
The festival is held every autumn. The 4th Shibu-cul Matsuri, held in 2014, was the biggest yet, featuring 200 groups of female creators. Well over 10,000 people dropped by the PARCO Museum during the event.
Plenty was happening, including such perennial favorites as the Shibu-cul Cup (held in collaboration with fashion magazine Bijutsu Techo), the Shibu-cul Music Festival @ Club Quattro, and the Shibu-Cul Cinema Festival @ Cine Quinto. There were many new events as well, including an outdoor fashion show and public tours of Tokyo FM's Shibuya Spainzaka Studio.
Adding to the bustle were a great number – more than ever – of displays and special offers by collaborating tenants, who took this opportunity to pack their shops with innovative fashions and limited-time merchandise.
The Audi Fashion Festival, Singapore. Presented by PARCO
This marked PARCO's second consecutive year of participation in the festival. This time, we held a runway show featuring special guest DRESSCAMP to showcase the next generation of Japanese fashion designers.
Culture (Creation of new markets and providing new value in the cultural sphere)
Cutie and the Boxer
Gyatoruzu series of stone-age comics
Gyatoruzu 1: Niku (“meat”)
Gyatoruzu 2: Koi (“love”)
Gyatoruzu 3: Mujo (“impermanence”)
Cartoonist: Shunji Sonoyama
Book designer: Shin Sobue
Published: 1 November 2013
List price: Y2,268 each (plus tax)
Local communities (Contributing to improving the appeal of towns and regions)
Herushii wa Oishii! EAT & SMILE FESTA
The event was aimed at health and diet-conscious consumers, and offered a menu that developed in consideration of nutritional balance, as well as ingredients, and preparation. Not only did the event help raise awareness of good eating and health, it also arranged to donate the cost of one meal for each item ordered from the menu to children in developing countries via NPO TABLE FOR TWO International.
This is the fifth year that this event has been held, and it included events with a local university group that is promoting the TABLE FOR TWO program. Over 5 years, donations were made to the equivalent of 335,500 meals.
Slopes provide barrier-free access to Nagoya PARCO
Environment (Establishing stores with low environmental impact)
Powder room by artist Asami Kiyokawa
Nagoya PARCO taps groundwater
At PARCO, we define CSR initiatives as activities carried out through "business activities = core business." "Customers," "store tenants," "employees," "shareholders and investors," "local communities and society," "land owners and leaseholders," and "suppliers" are all stakeholders in our business. Our goal is to gain the sympathy, understanding and support of these seven groups of stakeholders, so that we can enhance our corporate value.