PARCO makes agreements with tenants whereby PARCO takes responsibility for attracting customers and running promotions, while the tenant handles sales activity. By working across Japan to create commercial spaces where people can gather and have fun, we are winning the support of customers and developing a firm customer base.
One of the things that really sets PARCO apart from other companies is our equal partnership with our store tenants. These partnerships, which are based on trust and common values, are mutually beneficial and by growing our business together with those of our tenants, we are supporting our own continuous growth.
PARCO Group: Strong in comprehensive shopping complex production
The production of shopping complexes involves marketing in the area of the store, planning the building from the proposal stage onward, the selection of tenants and design of environments that fit the concept, and the store's management. At the same time we enhance a plethora of publicity and promotional activities and through our management of daily maintenance, support the safe and easy operation of shops. In addition, we are constantly creating fresh sales spaces by promoting their remodeling.
This integrated production supports the creation of attractive commercial spaces.
Keys to business growth
To continue to produce new ideas for the market it is necessary to foster new talent. We see the growth of up-and-coming fashion designers and creators and that of our tenants as being key to PARCO's growth. We work hard to discover and incubate new talent to support that growth.
Forward-looking tenant support
Using the web to enhance customer service and sales opportunities
Supporting tenants' business growth
By leveraging our expertise in shop development, we are pursuing new store development and conversion. We are deriving high-value-added plans on a case-by-case basis and promoting attractive shop development.