Concepts conveyed and created by PARCO
Since its initial opening, PARCO has proposed new lifestyles to the public by actively introducing the cutting edge of culture not only in fashion but also music, the arts, theater, and other areas. By functioning as a space for the creativity of many new people of talent, PARCO has also created new value shared by society at large.
Amid the changing times and economic climate, and even transformation in consumer trends, facing these challenges and evolving the social role of the PARCO Group, namely its origin points of “Incubation,” “Urban Revitalization,” and “Trends Communication,” will become the foundation that spurs business growth.
Also, under the Medium-term Business Plan (FY2014-2016), we are promoting the development of unique CSR activities that reflect our business activities in order to strengthen the foundations for propelling our business forward.
The PARCO Group Value Creation Process
By keeping the PARCO Group business model revolving, the delivery of new value becomes synonymous with the brand value of the PARCO Group. Put differently, this results in a process for the creation of new value to which society at large can connect.
A new generation always follows the emergence of dynamic new talent. At the PARCO Group, we believe that identifying, encouraging, and growing alongside new talent―a process we call “Incubation”―leads to business growth.
Leveraging a wealth of expertise in store development, PARCO pursues store operations, new development, and property renovations that contribute to the advancement and prosperity of towns and cities. To this end, we derive high-value-added plans for each project to promote appealing store development.
PARCO produces quality cultural events in Japan and abroad, proposing options to consumers for enriching their lifestyles. Utilizing advanced ICT, we are also enhancing services for delivering new enjoyment and cultivating communication.
Interviewee: Film and Stage Director Isao Yukisada
In 2007, multitalented film and stage director Isao Yukisada directed at PARCO Theater for the first time. In this interview, we ask this acclaimed director about PARCO’s role as a mechanism for communicating trends to the public and his expectations for PARCO going forward.