Our store activities are based on a model of equal partnership. As part of this, we maintain close communication with tenant staff to address problems and develop new solutions and expand opportunities for trainings and other programs.
An equal partnership
PARCO’s equal partnership approach to our store tenants extends to landowners as well. We believe that a fair and equal relationship alongside a mutual sharing of values contributes to the growth and development of both PARCO and our partners.
PARCO Association activities
The PARCO Association, formed from the tenants, promotes the maintenance and development of this relationship. PARCO and the PARCO Association members work together to make a contribution to local communities and achieve mutual prosperity, in the spirit of this equal partnership.
Tenant staff support system
Examples of these programs include orientation training for staff before they join the shop, security and disaster-prevention training, and staff-development training to better understand customer needs and improve the quality of service.
In addition, each store is actively involved in providing opportunities for the development of staff skills through programs that include the "Customer-service survey" that assesses the way that a staff member looks after customers from the customer's perspective, and the "Shine-as-a-team ★ customer-service role-play contest" designed to improve the service-delivery ability of an entire service team.
Improvements to work environments
Measures to leverage ICT to improve customer relations and enhance operational efficiency
Furthermore, tenant staff members receive daily “shop service rating” (five-star evaluations and comments) collected from registered customers through the PARCO original smartphone app “POCKET PARCO.” Words of praise from customers as well as things customers would like to see and other messages are also shared with staff, providing motivation in day-to-day activities and sparking sales floor improvement.
While pursuing concrete activities based on this credo, we aim for qualitative improvement in interactions with customers across PARCO as a whole.