PARCO Incubation

By discovering and supporting new talent, we are, by extension, creating new value.

By discovering and supporting new talent, we are, by extension, creating new value.
Since its founding, PARCO has been at the forefront of introducing the public to the cutting edge of culture, whether in music, the arts, the theater or other areas, discovering and supporting a host of new talent along the way. PARCO is taking advantage of its domestic and overseas networks and business expertise to provide opportunities for business growth.
We are also communicating proactive incubation activities in this vein in step with our corporate message, “SPECIAL IN YOU.”

2019

  • December

    Supported VR Content Awards, NEWVIEW AWARDS 2019

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  • November

    Held Shibukaru Festival 2019 at new Shibuya PARCO

    Opend Creative Studio for incubation of creative education at 9th of Shibuya PARCO

    Supported Shibuya StreetDance Week 2019

  • October

    Supported the fashion contest AFC U-18 2019 for high school and junior high school students

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    Supported DANCE DANCE ASIA―Crossing the Movements 2019 at Southeast Asia

    Supported Asia Fashion Collection 7th Tokyo stage and held a fashion show for the New York collection at Feb. 2020

  • July

    Supported DANCE DANCE ASIA–Crossing the Movements Tokyo 2019

  • March

    Signed alliance with Shiga University for incubation and using data in the field of data science

    Appointed of next-generation creators for PARCO 2019 SS campaign of season advertisement

    Supported the last fashion show, FASHION PORT NEW EAST in Amazon Fashion Week Tokyo 2019 AW

2018

  • November

    Supported Shibuya StreetDance Week 2018

  • October

    Supported Asia Fashion Collection 6th Tokyo stage and held a fashion show for the New York collection at Feb. 2019

    Supported VR Content Awards, NEWVIEW AWARDS 2018 in the fashion / art / culture field

    Supported the fashion show, FASHION PORT NEW EAST in Amazon Fashion Week Tokyo 2019 SS

    Supported the fashion contest AFC U-18 for high school and junior high school students, and held exhibition in Apr. 2019 for them at PARCO MUSEUM

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  • September

    Appointed of a creative team mainly 20’s for PARCO 2018 AW campaign of season advertisement

  • May

    Held Shibukaru Festival 2019 at Hong Kong

  • March

    Supported the fashion show, FASHION PORT NEW EAST in Amazon Fashion Week Tokyo 2018 AW, and held exhibition in Apr. 2019 for award winners’ works at PARCO MUSEUM

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    Supported DANCE DANCE ASIA–Crossing the Movements Tokyo 2018

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    Supported AFC High School Contest for high school students by Asia Fashion Collection, and held exhibition in Apr. 2019 for the 3 award winners’ works at PARCO MUSEUM

    Will open PARCO INCUBATION SPACE "UP NEXT" sequentially to discover and incubate new shops and brands at PARCO stores

2017

  • December

    Supported Shibuya StreetDance Week 2017

    Supported Fashion Show of FASHION PORT NEW EAST 2018 S/S Collection

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  • October

    Implemented a project to participate in a venture co-creation program at the crowdfunding service "BOOSTER"

    Conducted a proof-of-concept testing of automatic store guidance and stocking robots

    Held Shibukaru Festival 2017 at Shibuya

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    Supported Asia Fashion Collection 5th Tokyo stage and held a fashion show for the New York collection at Feb. 2018

  • September

    Launched an agency service for a fashion brand EC site

    Implemented a project to support regional manufacturing by matching product designers with manufacturing industries

  • August

    Held a pop-up shop by the Singapore Tourism Board at BY PARCO as a project to support designers and creators in Japan and Asia

    Conducted a proof-of-concept testing of AI-capable robots for offer customers ideal products at Urawa PARCO

  • May

    Conducted a proof-of-concept testing of delivery boxes utilizing blockchain technology at Ikebukuro PARCO

  • April

    Held a concept store MEI-TEN by young designers at Ikebukuro PARCO Museum

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    Android U served as an information counter staff at Ikebukuro PARCO

  • March

    Held a pop-up shop of PMQ, a shopping facility in Hong Kong, at PARCO SHOP&GALLERY as a project to discover and support new talents in Hong Kong

    Supported FASHION PORT NEW EAST in Amazon Fashion Week Tokyo 2017 AW

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2016

  • October

    Held Shibukaru Festival 2016 at Shibuya

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    Held a hands-on exhibition “PARCO DESIGN MUSEUM” at the Ikebukuro PARCO Museum to enjoy designing more closely

    Supported FASHION PORT NEW EAST in Amazon Fashion Week Tokyo 2017 SS

    Supported Asia Fashion Collection 4th Tokyo stage and held a fashion show for the New York collection at Feb. 2017

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  • August

    Supported “COCONOGACCO X CENTRAL SAINT MARTINS Collaboration Project Summer Course” – a weeklong summer course enabled through collaboration between the Fashion Department of Central Saint Martins University of the Arts London and COCONOGACCO

  • March

    Supported a fashion show for the Tokyo collection of TOKYO NEW AGE

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  • February

    Held third fashion show for the New York collection of the “Asia Fashion Collection – Global Incubation Project” supporting young designers from Asia

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2015

  • October

    Supported a fashion show for the Tokyo collection of TOKYO NEW AGE

    Held third fashion show for the Tokyo collection of the “Asia Fashion Collection – Global Incubation Project”

    Started “DANCE DANCE ASIA ―Crossing the Movement” to spur Asian cultural exchange through street dance

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    Held Shibukaru Festival led by female creators

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    Held fifth Shibukaru Festival at Shibuya PARCO

    Provided a space for expression by locally active creators

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    Held fourth Tenjin Laboratory at Fukuoka PARCO
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    Held third Nagoya PARCO Arts Festival at Nagoya PARCO
  • June

    Provided Shibuya PARCO as a venue to support the young designers of TOKYO NEW AGE

    Hosted “SHIBUKARU MATSURI goes to BANGKOK” event in Bangkok, Thailand; promoted cultural exchange with young local creators

  • March

    Held fashion exhibit Zetsu-Zetsumei-ten at Parco Museum

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  • February

    Held second fashion show for the New York collection of the “Asia Fashion Collection – Global Incubation Project”

    Supported fashion show for young designers via crowd-funding service “BOOSTER”

2014

  • December

    Started crowd-funding service “BOOSTER”

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  • October

    Held second fashion show for the Tokyo collection of the “Asia Fashion Collection – Global Incubation Project”

    Held fourth Shibukaru Festival, third Tenjin Laboratory and second Nagoya PARCO Arts Festival

  • September

    Supported “A REAL UN REAL AGE” Paris traveling exhibit arranged by young designers

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  • May

    Participated in Asia Fashion Exchange fashion event in Singapore; invited cutting-edge Japanese designers to attend

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  • February

    Held first fashion show for the New York collection of the “Asia Fashion Collection – Global Incubation Project”

2013

  • November

    Exhibition by artists participating in Fukuoka PARCO Tenjin Laboratory event at a gallery in Taiwan

  • October

    Held fashion exhibit Zetsumei-ten at Parco Museum; won Mainichi Fashion Grand Prix

    Held third Shibukaru Festival

    Held first fashion show for the Tokyo collection of the “Asia Fashion Collection – Global Incubation Project”

    Provided Fukuoka PARCO as location for expression by creators active in Fukuoka for second Tenjin Laboratory event

    Provided Nagoya PARCO as location for Nagoya PARCO Arts Festival (the Garden of PARCO) as a space for expression by creators from the Tokai area

  • May

    Became first Japanese commercial facility to participate in the Asia Fashion Exchange fashion show, and invited designers from the FIGHT FASHION FUND by PARCO

  • February

    HELLO,SHIBUYA TOKYO WITH SINGAPORE

2012

  • October

    Held second Shibukaru Festival

    Held first Tenjin Laboratory at Fukuoka PARCO

  • September

    Opened MEETSCAL store by once A month, a PARCO-operated shop that showcases craftsmanship from around Japan and the world, in Shibuya PARCO

2011

  • November

    Launched the “FIGHT FASHION FUND by PARCO” as a fund supporting new fashion

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  • October

    Held first Shibukaru Festival

2010

  • March

    Launched PARCO next NEXT

    Opened “once A month,” a PARCO-operated shop, in Fukuoka PARCO