PARCO Group Blog

October 2016

Asia Fashion Collection Tokyo Stage

Updated Oct. 26, 2016

Asia Fashion Collection Tokyo Stage


PARCO and Vantan held a runway show as final selection of "Asia Fashion Collection-Global Incubation Project-"(hereinafter AFC) in October 16, 2016 EBiS303(Ebisu).


AFC is a project to discover and support Asian young talented fashion designers. AFC aims to provide oppotunities of growing their business.


Currently, Asian young designers have less and limited chances to presentation their works.

Under these conditions, AFC aims to provide young fashion designers oppotunities to show their works and interact each other.


This year's AFC expanded participation limit. Fashion school students and graduates (within 2 years after graduation) can applicate AFC. The winner of AFC Tokyo stage can go to New York fashion week that will be held in February 2017.


As a result of this selection, 3 brands that can go to New York were selected from Japan.


We established for the first time a berth from the Parsons School of Design. The elected brand is Gahee Lim from South Korea graduated from the Parsons MFA in May 2016.


These brands will introduce 2017A/W collections at New York fashion week in February, 2017.



 "R.Y/S.H" Ryunosuke Yamada and Stella Huang(Bunka Fashion College)

"DAIRIKU" Dairiku Okamoto(Vantan, X-SEED)
"BEHIND" Akira Takeuchi(Vantan)



"J.Chung" Jaesun Chung


"Ceci" Cecilia Chang

Hong Kong

"KEVIN HO" Kevin Ho


From Persons

"Gahee Lim" Gahee Lim

Hiroshima PARCO held "Hiroshima Fashion week"

Updated Oct. 25, 2016

Hiroshima PARCO held "Hiroshima Fashion week"

From October 6, 2016 to October 10, Hiroshima PARCO held a joint event "Hiroshima Fashion Week" with neighboring department stores and shopping districts to enhance Hiroshima by fashion.


"Hiroshima fashion week executive committee" including Hiroshima PARCO hosts this event.

This event started in 2014 centaring on Hiroshima PARCO, and reached third time hold in this year.

Scale of event was magnified because stores in not only Hacchobori area with Hiroshima PARCO but also neighboring Kamiyachou areas joined for the first time.


During Hiroshima fashion week, over 100 stores incruding Hiroshima PARCO sold fair-limited items and held special fair. Additionally 11 stores held a lottery collectively.

Main event "Night Runway" that carried out public square "Alice garden" in front of Hiroshima PARCO gathered a total of 4,000 customers.


Hiroshima PARCO continues to enhance Hiroshima city by holding events with surrounding area.

PARCO's employee participated in fieldwork for revitalization of satoyama

Updated Oct. 20, 2016

PARCO's employee participated in fieldwork for revitalization of satoyama


PARCO's employees were participated in fieldwork for revitalization of satoyama(abandonment of cultivated land).


PARCO has collaborated with "global citizenship class" of International Business Strategy, Graduate School of International Corporate Strategy, Hitotsubashi University since 2014.


This was a part of field work that aimed to make a new business model for reviving satoyama. We reaped rice to harvest rice that we had planted in June, 2016.


Through this event, PARCO's employees who were participated in had an opportunity to interact with graduate students, feel diversity and think about social and environmental issues, too.