Our vision is to “Excite, Design, and Create” — to change the world with excitement beyond imagination — and our purpose is to “Change the world with sensibility” creating a new era together with the next generation.

Since PARCO’s founding, we have expressed the wonderful nature of living with beauty and freedom by uniquely compiling countercultures in fashion, theater, film, publishing, music and art. We have provided alternative value not bound by mainstream thinking to the younger generation at PARCO stores throughout the country.

We believe the essence of PARCO lies in these words left by our founder as his management philosophy: “Enjoy your work, involving the people around you.” Continuing in these footsteps, we will create a new era while expanding the ideas and worldviews of diverse individuals nationwide, including business partners and creators. We will continue our journey with the question of what values to provide society as our unwavering core.

August 2026

Kenji Kawase
Representative Director,
President and Executive Officer