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Ikebukuro PARCO Improve CS & ES

Ikebukuro PARCO Improve CS & ES

Ikebukuro PARCO has implemented CS / ES measures for customers, shop staff.


As CS / ES activities for FY2019, we established a new shop staff rest roomand automated doors for P'PARCO 1F entrance.

The name of the shop staff break room, which is newly established on the B3F of Ikebukuro PARCO Main Building, is “Refresh Space”. We have installed reclining chairs and armchairs that emphasize the space of "individuals" so that shop staff can relax slowly in a comfortable and quiet place.
In addition, the P'PARCO1F entrance has been converted to an automatic door. By supporting barrier-free, we will improve customer convenience.

 

We will continue to work on CS and ES for our customers, shop staff and PARCO staff.

Kumamoto Parco held an exhibition of model replica of Aso Shrine towergate as restoration support project

Kumamoto Parco held an exhibition of model replica of Aso Shrine towergate as restoration support project

Aso Shrine Tower Gate Model Replica

To support our coexistence with the local community and speed the process of recovery from the Kumamoto Earthquake of April 2016, Kumamoto PARCO has been conducting a restoration support project for Higo Ichinomiya Aso Shrine, which was severely damaged by the earthquake.

As a first round of support for Aso Shrine, we held a special exhibition of “Aso Shrine Tower Gate Model Replica” at Kumamoto PARCO. This gate is a symbol of Aso Shrine, and is a designated national treasure and one of Japan’s three famous tower gates.

In addition to displaying a photo panel of the Aso Shrine and a movie showing the restoration work, a popular artist from Kumamoto, Kenshi Matsunaga, also drew a work on the theme of the Aso Shrine.

We will continue to support Aso Shrine going forward.

Launch of a crowdfunding appeal for a bronze statue product of Yoshimoto Imagawa at Shizuoka PARCO

Launch of a crowdfunding appeal for a bronze statue product of Yoshimoto Imagawa at Shizuoka PARCO

Yoshimoto Imagawa

BOOSTER by PARCO launched a project to erect a bronze statue of Shizuoka City founder Yoshimoto Imagawa on the 500th anniversary of his birth.

The plan is to install the statue at the North Gate of JR Shizuoka Station, the main entry point to the city, as a symbol and as part of an initiative to reevaluate Yoshimotoʼs achievements and restore his place in history.
The project is running from July 23 to October 10 as a collaborating effort between the Shizuoka Chamber of Commerce and Industry (the project owner) and PARCO, designed to support regional revitalization.
It is being jointly promoted by Matsuzakaya Shizuoka Store and Shizuoka PARCO.

Happy “Pandaful” Days Program Celebrates the Birthday of Xiang Xiang the Panda at PARCO_ya UENO

Happy “Pandaful” Days Program Celebrates the Birthday of Xiang Xiang the Panda at PARCO_ya UENO

PARCO_ya 1st floor DEAN & DELUCA CAFE Panda Crushed Chocolate Muffin

PARCO_ya UENO held the Happy “Pandaful” Days program to celebrate the birthday of popular Ueno Zoo resident, Xiang Xiang the panda on June 12 with the neighboring Matsuzakaya Ueno Store.

In the program featured a Xiang Xiang photography exhibition including previously unreleased photographs, and a panda quiz rally, sales of exclusive panda merchandise at PARCO_ya and original menu offerings, as part of efforts to join with the neighborhood to create a birthday celebration.

Visitors to the store appeared to be caught up in the festive mood as they walked about.

Donation Collection and Support Activities in FY2018

We collected donations to support those affected by the Hokkaido Eastern Iburi Earthquake in 2018.
A total of ¥94,877 was collected between Tuesday, September 18 and Friday, November 16, 2018.

 

We collected donations to support those affected by the torrential rains in July 2018.
A total of¥535,279 was collected between Tuesday, July 17 and Friday, October 19, 2018.

 

We collected donations to support those affected by the 2018 Northern Osaka Prefecture Earthquake.
A total of ¥82,398 was collected between Tuesday, June 26 and Friday, September 28, 2018.

 

All the collected amount were donated as aid to support the recovery of disaster-affected areas through the Japanese Red Cross Society.

Crowd-Funding Project to Build Excitement over Local Producers and Food Culture at Nagoya PARCO

Crowd-Funding Project to Build Excitement over Local Producers and Food Culture at Nagoya PARCO

Nagoya PARCO West Building 7th floor Okuyama Yasuzou Shouten Himono Terrace

The restaurant floor on the 7th floor of the West Building of Nagoya PARCO, includes stores opened by Okuyama Yasuzou Shouten, a live fish wholesaler from Mie Prefecture.
This store launched a project using the crowd-funding service BOOSTER BY PARCO to promote interest in environmental improvements by producers and local food culture through collaboration between local restaurants and producers with Aim Enterprise, which has opened popular stores in its home prefecture of Aichi.


Part of the funds received to support the project were returned to producers to fund development of young fishing professionals, improvements to fishing facilities, and other support for the fishing industry. In return, premium gourmet tickets for use on the restaurant floor were offered, along with other gifts, which resulted in visits from many customers.

Mini-theater UPLINK Kichijoji opened in Kichijoji PARCO

Mini-theater UPLINK Kichijoji opened in Kichijoji PARCO

December 2018 Photo by Takehiko Murata

UPLINK Kichijoji is a five-screen, 300-seat mini-theater that opened on the second basement floor of Kichijoji PARCO in December 2018.

Up until now, PARCO had conducted joint distribution and advertising of movie products with UPLINK, and the operation of movie theaters is our first joint business with them.
The theater will show exciting selections from global film festivals, art films, independent films, and others, as well as family-oriented films enjoyed by the community.
The theater aspires to become a local movie theater that contributes to the film culture of Kichijoji.

Matsumoto PARCO held Matsumoto PARCO Festival

Matsumoto PARCO held Matsumoto PARCO Festival

The Citizenʼs Festival in which Matsumoto PARCO participated

In coordination with the citizenʼs festival in Matsumoto City, Nagano Prefecture, Matsumoto PARCO collaborated with local trust banks, stores, and magazines to hold the Matsumoto PARCO Festival.

In 2018, districts of Matsumoto City were blocked to vehicle traffic to create pedestrian-only areas.

Ten brands with shops in Matsumoto PARCO participated in a fashion show featuring local models from Nagano.
Other events offered various experiences, such as a popular Pan-Pa-Pan Festival held by a group of bakeries, a PARCO Kitchen, featuring a group of nine mobile eateries, along with workshops and stamp rallies held inside PARCO.
The festival was attended by many visitors, contributing to the excitement in Matsumoto City.

Hibari Culture Festival held to Commemorate 25th Opening Anniversary at Hibarigaoka PARCO

Hibari Culture Festival held to Commemorate 25th Opening Anniversary at Hibarigaoka PARCO

The Hibari Culture Festival was held to mark the 25th opening anniversary of Hibarigaoka PARCO, with the theme of “Learn, Play, and Have Fun at PARCO.”
Creators, cultural leaders, and musicians active in the west Tokyo area, as well as local shops and schools, gave performances, seminars, and workshops.

A local paper cutout artist, designer, and photographer were used to create the paper cutout for the main visual, as well as the design logo and the advertisement poster.

A photography exhibition, “Portraits of Hibari,” featured photographs of memories taken in the Hibarigaoka district displayed alongside current photographs recreated in the same locations by professional photographers.

With their nostalgic scenery and comments from participating customers, the photographs attracted a large number of visitors each day.

Urawa PARCO and Shintokorozawa PARCO jointly held a customer service role playing contest

Urawa PARCO and Shintokorozawa PARCO jointly held a customer service role playing contest

Winners

Urawa PARCO and Shintokorozawa PARCO jointly held a customer service role playing contest on June 15 and 22.

 

The final game after the first round started from a scene that staff called out to customers who were thinking about whether to buy goods or not. After that, staffs played to reccomend our house card and our original app "POCKET PARCO" at the cash desk to the customer.
 
The teams that the shop staffs showed high level of customer service received the Best Award, Excellence Award, or PARCO Store Manager Award.

In feedback from customer service external lecturer, participants and viewers seriously listened and took notes.

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