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Sendai PARCO's first remote production and WEB CM "Let's keep moving forward. KEEP GOING!"

Sendai PARCO's first remote production and WEB CM "Let's keep moving forward. KEEP GOING!"

The original WEB CM "Let's keep going. KEEP GOING!" was produced remotely from meetings to video recruitment and editing, as an attempt unique to the STAY HOME period.
Talents related to Sendai and Sendai PARCO send a message with the thought that "Sendai PARCO wants to be close to each other in their lives, without stopping your steps and continuing to move forward. We are always waiting in front of Sendai station."
In addition, as a general extra image, the information staff and shop staff of Sendai PARCO participate in the daily life of people living in Tohoku.

【A ver.】 https://youtu.be/6DqnCmjNVNA

【B ver.】 https://youtu.be/IRal95N_reI

Successful crowdfunding in cooperation with Shizuoka PARCO, erection of Yoshimoto Imagawa's statue

Successful crowdfunding in cooperation with Shizuoka PARCO, erection of Yoshimoto Imagawa's statue

The "Yoshimoto Imagawa statue construction project" at the crowdfunding service BOOSTER received over 5 million yen in support.
A statue representing Yoshimoto Imagawa's bravery was erected on the north exit plaza of JR Shizuoka Station and was unveiled on May 19th.
We received many hot messages from supporters. From this “support message,” we were able to feel the great expectations of the city of Shizuoka, and to gain a sense of unity with the city.

Ikebukuro PARCO Improve CS & ES

Ikebukuro PARCO Improve CS & ES

Ikebukuro PARCO has implemented CS / ES measures for customers, shop staff.


As CS / ES activities for FY2019, we established a new shop staff rest roomand automated doors for P'PARCO 1F entrance.

The name of the shop staff break room, which is newly established on the B3F of Ikebukuro PARCO Main Building, is “Refresh Space”. We have installed reclining chairs and armchairs that emphasize the space of "individuals" so that shop staff can relax slowly in a comfortable and quiet place.
In addition, the P'PARCO1F entrance has been converted to an automatic door. By supporting barrier-free, we will improve customer convenience.

 

We will continue to work on CS and ES for our customers, shop staff and PARCO staff.

Contributing to the local area by Shibuya PARCO

By creating the reborn Shibuya PARCO as a global shopping complex for a new generation, PARCO is contributing to the further enlivenment of Shibuya. From the planning stage, Shibuya PARCO was designated as part of a special urban renaissance district by the Tokyo Metropolitan Government and now, having opened, it is implementing various measures to contribute to urban revitalization.

1.Creating a walkable environment and lively atmosphere in Shibuya
We have created a pedestrian network that increases foot traffic and energizes the town by developing the surrounding sidewalks and creating open spaces within our premises. Storefront promotions are designed to create a lively atmosphere and the store serves as a hub for cultivating fashion and theater culture and communicating trends.

2.We are tacklinge local issues such as on-street deliveries and bicycle parking, which obstruct pedestrians, and improving disaster prevention and reducing our environmental impact.
(Concrete Measures)
・Development of a common delivery zone for the area
・Establishment of bicycle parking spaces within the building
・Provision of support facilities for people unable to return home in a disaster

3.The architectural design of Shibuya PARCO akes inspiration from the hills and streets that define Shibuya. The building’s pathways and stairs spiral up from Spain-zaka to the 10th floor along its exterior (3D paths), creating a connection between the building and the city of Shibuya.
By incorporating the contours of the city’s streets and slopes, we intend to create a next generation “City” unique to Shibuya.

Kumamoto Parco held an exhibition of model replica of Aso Shrine towergate as restoration support project

Kumamoto Parco held an exhibition of model replica of Aso Shrine towergate as restoration support project

Aso Shrine Tower Gate Model Replica

To support our coexistence with the local community and speed the process of recovery from the Kumamoto Earthquake of April 2016, Kumamoto PARCO has been conducting a restoration support project for Higo Ichinomiya Aso Shrine, which was severely damaged by the earthquake.

As a first round of support for Aso Shrine, we held a special exhibition of “Aso Shrine Tower Gate Model Replica” at Kumamoto PARCO. This gate is a symbol of Aso Shrine, and is a designated national treasure and one of Japan’s three famous tower gates.

In addition to displaying a photo panel of the Aso Shrine and a movie showing the restoration work, a popular artist from Kumamoto, Kenshi Matsunaga, also drew a work on the theme of the Aso Shrine.

We will continue to support Aso Shrine going forward.

Launch of a crowdfunding appeal for a bronze statue product of Yoshimoto Imagawa at Shizuoka PARCO

Launch of a crowdfunding appeal for a bronze statue product of Yoshimoto Imagawa at Shizuoka PARCO

Yoshimoto Imagawa

BOOSTER by PARCO launched a project to erect a bronze statue of Shizuoka City founder Yoshimoto Imagawa on the 500th anniversary of his birth.

The plan is to install the statue at the North Gate of JR Shizuoka Station, the main entry point to the city, as a symbol and as part of an initiative to reevaluate Yoshimotoʼs achievements and restore his place in history.
The project is running from July 23 to October 10 as a collaborating effort between the Shizuoka Chamber of Commerce and Industry (the project owner) and PARCO, designed to support regional revitalization.
It is being jointly promoted by Matsuzakaya Shizuoka Store and Shizuoka PARCO.

Happy “Pandaful” Days Program Celebrates the Birthday of Xiang Xiang the Panda at PARCO_ya UENO

Happy “Pandaful” Days Program Celebrates the Birthday of Xiang Xiang the Panda at PARCO_ya UENO

PARCO_ya 1st floor DEAN & DELUCA CAFE Panda Crushed Chocolate Muffin

PARCO_ya UENO held the Happy “Pandaful” Days program to celebrate the birthday of popular Ueno Zoo resident, Xiang Xiang the panda on June 12 with the neighboring Matsuzakaya Ueno Store.

In the program featured a Xiang Xiang photography exhibition including previously unreleased photographs, and a panda quiz rally, sales of exclusive panda merchandise at PARCO_ya and original menu offerings, as part of efforts to join with the neighborhood to create a birthday celebration.

Visitors to the store appeared to be caught up in the festive mood as they walked about.

Donation Collection and Support Activities in FY2018

We collected donations to support those affected by the Hokkaido Eastern Iburi Earthquake in 2018.
A total of ¥94,877 was collected between Tuesday, September 18 and Friday, November 16, 2018.

 

We collected donations to support those affected by the torrential rains in July 2018.
A total of¥535,279 was collected between Tuesday, July 17 and Friday, October 19, 2018.

 

We collected donations to support those affected by the 2018 Northern Osaka Prefecture Earthquake.
A total of ¥82,398 was collected between Tuesday, June 26 and Friday, September 28, 2018.

 

All the collected amount were donated as aid to support the recovery of disaster-affected areas through the Japanese Red Cross Society.

Crowd-Funding Project to Build Excitement over Local Producers and Food Culture at Nagoya PARCO

Crowd-Funding Project to Build Excitement over Local Producers and Food Culture at Nagoya PARCO

Nagoya PARCO West Building 7th floor Okuyama Yasuzou Shouten Himono Terrace

The restaurant floor on the 7th floor of the West Building of Nagoya PARCO, includes stores opened by Okuyama Yasuzou Shouten, a live fish wholesaler from Mie Prefecture.
This store launched a project using the crowd-funding service BOOSTER BY PARCO to promote interest in environmental improvements by producers and local food culture through collaboration between local restaurants and producers with Aim Enterprise, which has opened popular stores in its home prefecture of Aichi.


Part of the funds received to support the project were returned to producers to fund development of young fishing professionals, improvements to fishing facilities, and other support for the fishing industry. In return, premium gourmet tickets for use on the restaurant floor were offered, along with other gifts, which resulted in visits from many customers.

Mini-theater UPLINK Kichijoji opened in Kichijoji PARCO

Mini-theater UPLINK Kichijoji opened in Kichijoji PARCO

December 2018 Photo by Takehiko Murata

UPLINK Kichijoji is a five-screen, 300-seat mini-theater that opened on the second basement floor of Kichijoji PARCO in December 2018.

Up until now, PARCO had conducted joint distribution and advertising of movie products with UPLINK, and the operation of movie theaters is our first joint business with them.
The theater will show exciting selections from global film festivals, art films, independent films, and others, as well as family-oriented films enjoyed by the community.
The theater aspires to become a local movie theater that contributes to the film culture of Kichijoji.

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