Society

At PARCO, we are undertaking initiatives to gain the trust and satisfaction of all stakeholders, including store tenants, customers, and local communities and society.

Service improvement, reflecting our customers' wishes

Our salespeople and our staff who work at our information desks in our stores pass on to us questions and comments they receive from customers. This information, together with customer complaints received via phone calls, letters or e-mail are all entered into a database. All this data is shared throughout our company and forms the basis for service improvement.

Improvements to restrooms, powder rooms and nursing rooms

Reflecting our customers' opinions, we are adding new nursing rooms and restrooms, as well as upgrading existing facilities.
At PARCO_ya, we presented a relaxing, comfortable space using cypress wood, with the theme of “natural comfort.”

PARCO_ya 6th floor customer restroom

PARCO_ya 6th floor customer restroom

PARCO_ya 3rd floor baby nursing room

PARCO_ya 3rd floor baby nursing room

Stroller lending

We have strollers within our stores, to lend to customers who require them.

First-aid room

We have a first-aid room at our stores to assist any customers who might require medical assistance.

Smoking room

We are establishing new smoking areas for customers.
In addition to gender-neutral smoking areas, we set up women’s only smoking areas in the women’s restrooms at Fukuoka PARCO New Building and Sendai PARCO2.

Women’s only smoking area at Sendai PARCO2

Women’s only smoking area at Sendai PARCO2

Providing Web-based Trends Communication

Backed by its store network, PARCO is aggressively leveraging advanced information and communications technology (ICT) to create new ways to enjoy commercial facilities.
To make PARCO store information available faster and more appealing, shops within PARCO make use of the PARCO Shop Blog, with roughly 3,000 such tenants involved in trends communication that encourages store visits.
Furthermore, we operate a service, called “Kaeru PARCO,” that enables in-store goods found on the PARCO Shop Blog to be reserved or ordered for delivery online, and have released a smartphone application, POCKET PARCO.
In these ways, we are creating an environment that allows customers to enjoy a “24-hour PARCO” via the Web.

Sendai PARCO2

Sendai PARCO2

Use of digital signage

We are aiming to make our information paperless by using digital signage. The signage provides rich presentation reflecting the time of day and the season while swiftly communicating instore sale information and so forth.

Sendai PARCO2

Sendai PARCO2
A sign showing a floor map of the 4th floor and whole building. Background visuals change during the day through morning, afternoon, and evening, while also presenting a seasonal theme.

Sendai PARCO2

Sendai PARCO2
Restaurant floor signage links with blogs to present the latest information.

Updated Sep. 1, 2017

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