Supported a fashion show for the Tokyo collection of TOKYO NEW AGE
PARCO supported a fashion show featuring the Tokyo Collection of TOKYO NEW AGE, a collective of young Japanese designers engaged in various experimental initiatives and that strives to get across the enjoyment of fashion.
As a form of business growth support, we opened limited-time shops in Shibuya PARCO and provided opportunities for learning more about creativity and business through communication with customers.
DANCE DANCE ASIA -Crossing the Movements
28 October to 1 November, 2015
“DANCE DANCE ASIA ―Crossing the Movement” (DDA) is a project that promotes international exchange through street dance, and takes place in Japan and in sites across Southeast Asia.
「With “street dance,” the universal language of youth the world over, as a keyword, the theme across the stage performances and workshops offered is linking Japan with the rest of Asia. In fiscal 2015, over 21 Japanese dance groups active worldwide were sent to the Philippines, Malaysia, Vietnam, Thailand, Indonesia, Cambodia and Laos. In October 2015, street dance groups from the Philippines, Vietnam and Thailand, along with15 Japanese groups, were invited for a five-date public performance in Tokyo.
Asia Fashion Collection -Global Incubation Project
Started from October 2013
“Asia Fashion Collection – Global Incubation Project” is a project dedicated to identifying and supporting young fashion designers from Asia. Designers are chosen after a runway show-style competition in which the designers debut their New York collection, and are provided opportunities for business growth.
With three rounds completed thus far, BOOSTER is a PARCO crowd-funding service that is the next step of support for designers who debuted collections. Leveraging BOOSTER expands support for launching shared studios for young designers and other efforts.
Started from September 2010
Centered on Shibuya PARCO, Shibukaru Festival provides talented young female creators with a forum for artistic expression spanning the genres of music, film, artwork, and live performances. The forum provides creators with a place to meet, to interact with peers, to discuss ideas and inspirations.
Performances are unconstrained, powerful, innovative and, judging by the reaction of many in the audience, deeply moving for those in attendance.
This is a community fashion event, extending beyond PARCO to include collaboration with other events and creating a fashion, art and culture buzz in Shibuya.
We host similar cultural events at Fukuoka PARCO and Nagoya PARCO in which young creators active locally take part.
Supporting growth of creative talent via crowd-funding service BOOSTER
In fiscal 2014, PARCO launched BOOSTER, a crowd-funding service dedicated to supporting the realization of projects across the full spectrum of creative content domains through a framework that enables individual consumers to come together to put innovative challenges out into the public sphere.
As a company committed to “Incubation” (the discovery and encouragement of new talent), PARCO hopes to use BOOSTER as an avenue for joining forces with many people to realize a society where individuals with ideas and talent can continue to tackle those challenges, and create a world that sparks a steady stream of innovation.
PARCO develops this exclusively arranged shop as a space to propose and sell to the market products from highly creative young authors and makers, as well as seasonal goods. While working at the same time to create a space for services that helps new talent to bloom, PARCO is offering a new story in the consumption of services rather than goods.
By leveraging PARCO’s nationwide network, we also develop original merchandise in collaboration with local creators and authors across Japan. In a growing number of cases, brands that started from goods being handled by PARCO that transitioned into a business partnership are now becoming tenant stores.
Currently, the MEETSCUL Store by once A month in Shibuya PARCO is opening in the once A month space at Fukuoka PARCO, with a portion of the original products on hand under wholesale.
“A REAL UN REAL AGE,” the brand’s Paris traveling exhibit
22 September to 2 October, 2014
Ahead of the expansion into Paris of ANREALAGE, one of Japan’s nextgeneration fashion brands, PARCO provided support for the brand’s Paris collection runway show and “A REAL UN REAL AGE,”the brand’s Paris traveling exhibit featured at Shibuya PARCO. These efforts have evolved into a wide range of other initiatives, including the opening at Shibuya PARCO of a limited-time shop and the sale of original project merchandise from a self-designed and arranged PARCO shop.
Asia Fashion Exchange 12 May to 18 May, 2014
PARCO takes part in the Audi Fashion Festival, the runway show of the Asia Fashion Exchange, Asia’s largest fashion event held in Singapore each spring. PARCO sponsored a runway show that invited DRESSCAMP as the showcase designer for the next generation in Japanese fashion.
Leveraging PARCO’s network on the ground, we invited local fashion associations and prominent retailers to the runway show, and provided support that included approaching buyers for select shops and PR aimed at raising brand recognition in the market. These actions made it possible to provide opportunities to spotlight and praise Japanese creations, as well as to get a real sense of market needs.
HELLO, SHIBUYA TOKYO WITH SINGAPORE
15 February to 10 March, 2013
In Singapore, PARCO conducted so-called “pop-up shops” (specifically tailored retail spaces), fashion shows and business negotiations to provide sites for pioneers of the next generation in Japanese fashion and manufacturing to compete in growth markets abroad.
Beyond just the exhibition and sale of products from young Japanese designers and creators, these spaces challenged both Japanese and local entities to bring their respective cultures together to create new value, with steps also taken to encourage collaborative works and product development. By promoting understanding of PARCO’s approach to incubation and local collaboration, we achieved collaboration with next-generation talent and organization across a host of fields, which yielded results beyond what we anticipated. (FY2012: Recognized as a business promoting the Ministry of Economy, Trade and Industry’s Cool Japan Strategy)
FIGHT FASHION FUND by PARCO
2011 to 2014
To deliver business growth support to up-and-coming fashion entrepreneurs who have next-generation talent but lack sufficient funding, customers, business partners or business opportunities, PARCO launched FIGHT FASHION FUND by PARCO. Aimed at energizing Japanese brands and fashion, this fan club-style investment scheme uses a small buy-in (¥30,000) and the potential to create friends and fans to support the business growth of potentially pioneering fashion designers.
So far, the FIGHT FASHION FUND by PARCO has solicited business growth support for two brands, with outstanding results in both cases.
PARCO next NEXT
PARCO (Singapore) Pte Ltd, together with the Textile & Fashion Federation (Singapore) and SPRING Singapore (a government organization established to encourage entrepreneurship), held this event to help young designers hone and transform their creative ideas into successful and competitive business propositions. To date, the project has supported the growth of 55 brands.
We help to develop global initiatives by providing space and supplying event space and expertise from our PARCO stores in Japan. By supporting the energetic and creative young designers of Singapore, this project nurtures and supports cross-border talent.