PARCO Group Blog

Kumamoto PARCO "Tomorrow will wait in front of PARCO again" won the newspaper advertisement award

Updated Sep. 07, 2020

Kumamoto PARCO "Tomorrow will wait in front of PARCO again" won the newspaper advertisement award

The advertisement "Waiting for you in front of PARCO again tomorrow," which was published in the Kumamoto Nichinichi Shimbun on February 28, won the "Excellence Award" of the 40th Newspaper Advertising Awards.
This is the last newspaper advertisement for Kumamoto PARCO, which closed on February 28th.
It was created with gratitude to everyone in Kumamoto who has been making culture as well as fashion for 33 years with Kumamoto PARCO.
The clean photo layout and copies/messages in this ad were appreciated.
The Newspaper Advertisement Award was established in 1981 and consists of two sections, the "Advertiser Division" and the "Newspaper Company Planning/Marketing Division," and is a newspaper advertisement award presented to advertisers and newspaper publishers who have performed excellent advertising activities.

BOOSTER's project to support sustainable Tanabata ornament efforts

Updated Jul. 07, 2020

BOOSTER's project to support sustainable Tanabata ornament efforts

At BOOSTER, a cloud funding service co-operated by PARCO, we have started a project to support sustainable Tanabata ornament efforts, “I want to deliver TANABATA PAPER recycled Sendai Tanabata ornaments.”
The Sendai Tanabata ornaments have not been recycled until now, but in 2019, the Tanabata ornaments that were actually used were regenerated to create TANABATA PAPER.

However, the Sendai Tanabata Festival in 2020 was canceled this year. Booster has launched a project to support the TANABATA PAPER that lost its pride.
This project's perpouse is to connect sustainable Tanabata ornament efforts to 2021.
Sendai Parco backs up the advertising side of this project.

Paper bag recycling project started at Sapporo PARCO

Updated Jul. 01, 2020

Paper bag recycling project started at Sapporo PARCO

Sapporo PARCO collaborated with the creator group "ARAMAKI", who remakes salmon boxes that have finished their roles, and started a paper bag recycling project on July 1st, in line with the charge for plastic shopping bags.
We collect paper bags from our customers, attach the stickers we created, and recreate them attractively and distribute them free of charge.
We aim to create an opportunity for our customers to think that they should “value things without wasting them” by reusing and reusing what was supposed to be thrown away into “things that we don't want to throw away”.

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