At PARCO, we see each and every one of our stores as spaces to communicate with consumers, and use our walls and storefronts as spaces for corporate advertising. PARCO has aspired to more than simply “providing a space” for advertising. Instead, by allowing consumers to interact with a campaign, we seek to create a community centered around theses spaces and, in doing so, deliver a far deeper level of advertising communication.
Updated Jul. 27, 2017