Crowd-Funding Project to Build Excitement over Local Producers and Food Culture at Nagoya PARCO
The restaurant floor on the 7th floor of the West Building of Nagoya PARCO, includes stores opened by Okuyama Yasuzou Shouten, a live fish wholesaler from Mie Prefecture.
This store launched a project using the crowd-funding service BOOSTER BY PARCO to promote interest in environmental improvements by producers and local food culture through collaboration between local restaurants and producers with Aim Enterprise, which has opened popular stores in its home prefecture of Aichi.
Part of the funds received to support the project were returned to producers to fund development of young fishing professionals, improvements to fishing facilities, and other support for the fishing industry. In return, premium gourmet tickets for use on the restaurant floor were offered, along with other gifts, which resulted in visits from many customers.