2023/01/20
Each PARCO store held a campaign to enliven Christmas
Each PARCO store was decorated with Christmas-like decorations, and various campaigns enlivened the town.
In the collaboration Christmas campaign with the TV animation Mob Psycho 100 III held at Ikebukuro PARCO, entrances welcome you with a main visual drawn exclusively for Ikebukuro PARCO. We held a variety of events such as an exhibition of Mob Psycho 100 III, original novelty gifts, and in-house broadcasts. Some customers were looking forward to the in-house announcement of characters playing randomly.
Kichijoji PARCO was titled PLAYFULL* CHRISTMAS that was decorated the entrance and show windows with a playful Christmas-themed production that can be enjoyed by both adults and children. Tables and benches modeled after gift boxes set up at the entrance were used by students from nearby schools to sit and chat.
Fukuoka PARCO held a Christmas campaign titled Starring Eyes based on the concept that shining eyes are the star of Christmas even when wearing a mask. With Shun Ishizuka as the art director, the "brilliance" of different scales, such as snow grains, eye light, city lights, and stars, were expressed with hand-made dots with slightly different patterns. Fukuoka PARCO challenged to direct only with graphics.
*PLAYFULL is a coined word that combines playful and full
*Photographed at Kichijoji PARCO
Shinya Rachi
WEB: https://www.rachishinya.com/
Instagram: https://www.instagram.com/shinyarachi/
