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PARCO Group Blog

2023/01/20

Each PARCO store held a campaign to enliven Christmas

Mob Psycho 100 III Collaboration Christmas Campaign, Ikebukuro PARCO
Mob Psycho 100 III Collaboration Christmas Campaign, Ikebukuro PARCO

Each PARCO store was decorated with Christmas-like decorations, and various campaigns enlivened the town.

 

In the collaboration Christmas campaign with the TV animation Mob Psycho 100 III held at Ikebukuro PARCO, entrances welcome you with a main visual drawn exclusively for Ikebukuro PARCO. We held a variety of events such as an exhibition of Mob Psycho 100 III, original novelty gifts, and in-house broadcasts. Some customers were looking forward to the in-house announcement of characters playing randomly.

 

Kichijoji PARCO was titled PLAYFULL* CHRISTMAS that was decorated the entrance and show windows with a playful Christmas-themed production that can be enjoyed by both adults and children. Tables and benches modeled after gift boxes set up at the entrance were used by students from nearby schools to sit and chat.

 

Fukuoka PARCO held a Christmas campaign titled Starring Eyes based on the concept that shining eyes are the star of Christmas even when wearing a mask. With Shun Ishizuka as the art director, the "brilliance" of different scales, such as snow grains, eye light, city lights, and stars, were expressed with hand-made dots with slightly different patterns. Fukuoka PARCO challenged to direct only with graphics.

 

 

*PLAYFULL is a coined word that combines playful and full

 

*Photographed at Kichijoji PARCO

Shinya Rachi

WEB: https://www.rachishinya.com/

Instagram: https://www.instagram.com/shinyarachi/

PLAYFULL CHRISTMAS Christmas Campaign, Kichijoji PARCO*
PLAYFULL CHRISTMAS Christmas Campaign, Kichijoji PARCO*
Starring Eyes Christmas Campaign, Fukuoka PARCO
Starring Eyes Christmas Campaign, Fukuoka PARCO

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